A quick post to share the latest 360° virtual business tours visitor stats that were recorded in December 2021!
- Over 75,000 visitor views were recorded across all tours published on Google.
- December traditionally has a slightly lower monthly average due to the holidays and travel.
- Restaurants and retail continue to rebound and attract the most significant increasing visitor counts.
Connecting Visitors to Your Business
When a virtual tour is published on Google, the tour panoramas are visible across several of their platforms: Google My Business, Google Maps, Street View, Earth, etc.
A “view” is counted for every visitor interaction with the 360° panoramas. When visitors explore multiple connected tour panoramas, the number of views grows rapidly.
The visitor view traffic is logged to the Google Business profile, which enhances the local search ranking.